Zeugma SmartBoost Simplifies Bandwidth On Demand
New Application Will Let Hill Country Telephone Customers Use Apple iPhones, Roku Digital Video Players, and Standard Web Browsers to Boost Bandwidth
JULY 27, 2009, VANCOUVER, BC—Zeugma Systems, a supplier of open telecommunications solutions for broadband service providers (BSPs), today announced the availability of SmartBoost, a new Smart Series application allowing subscribers to instantly increase their broadband speed. Leveraging the Zeugma Services Node’s (ZSN’s) unique Open Application Sandbox (OAS) and robust traffic management capabilities, SmartBoost lets BSPs quickly, easily, and inexpensively implement what has long been an industry goal: the ability for subscribers to self-provision temporary bandwidth increases. Furthermore, SmartBoost extends this capability beyond the PC-based web browser, bringing it directly to subscriber televisions and web-enabled smart phones.
Key characteristics include:
- SmartBoost requires no integration with external systems; all required functionality is inherent to the Zeugma Services Node (ZSN), dramatically simplifying implementation. Traditional approaches require modification to a myriad of devices such as broadband remote access servers (BRAS), policy servers, and access nodes, which severely complicates implementation, driving up both cost and time-to-market.
- SmartBoost extends bandwidth self-provisioning to other devices such as digital video players from Roku and iPhones from Apple, enabling bandwidth boosts by remote control or smart phone. To date, subscriber self-provisioning has been limited to the web browser.
- SmartBoost works seamlessly over any broadband access network technology.
- SmartBoost can be used in conjunction with SmartVideo, which automatically allocates incremental bandwidth for certain streaming video services such as Netflix.
According to Larry Pechacek, business development manager with Hill Country Telephone, “SmartBoost will give us another tool to upsell our customers to higher bandwidth tiers and advanced services, such as those we currently offer with Zeugma’s SmartVideo application. Equally important, from a technical ease-of-implementation standpoint, all we have to do is drop the app into our ZSN.”
Matt Davis, program director of IDC’s Consumer Multiplay Services and Business Multiplay programs, added, “Broadband operators have long considered enabling their subscribers to dynamically vary the bandwidth they consume, but found it difficult to implement this feature both technically and operationally. New technologies like the Zeugma solution take an innovative approach to an old problem and make it much easier to implement this type of service.”
Roku’s vice president of business development Jim Funk said, “By taking advantage of software development kits (SDKs) in both the Roku digital video player and the Zeugma Services Node, SmartBoost opens up a rich universe of subscriber-service provider interaction via the television. Although some of these capabilities are available on PC-based web browsers, the television is a more natural interface for the video services broadband providers are marketing.”
Like other Smart Series applications, SmartBoost runs within the Zeugma Open Application Sandbox (OAS), an application support framework employing the ZSN’s scalable, high-performance compute grid. The ZSN is able to simultaneously support a wide variety of OAS-based applications, including SmartVideo, SmartMeter, SmartVOIP, and SmartMonitor, as well as third-party applications.
“SmartBoost significantly enhances the ability of broadband service providers to create and market more granular, flexible bandwidth offerings,” said.Curtis Sherbo, Zeugma director of product line management. “And by simplifying the process of ordering new services and eliminating any delay in their implementation, SmartBoost can take advantage of subscriber spontaneity and dramatically increase take-rate for new services.”
SmartBoost is also compatible with existing policy control and user authentication systems. SmartBoost is available now, contact Zeugma for additional information.
About Zeugma Systems
Zeugma Systems delivers open telecommunications solutions that accelerate new service deployment for broadband service providers of all types. The Zeugma Services Node, a service delivery router, combines massive compute resources with next-generation capacity, service awareness, and subscriber management to yield reliable application integration, rapid turn-up of new services, and a quality video experience. For additional information, please visit www.zeugmasystems.com.
To view Zeugma’s blog, please visit zeugmablog.typepad.com.
Contact Information
Jeannette Bitz
Engage PR
510-748-8200 x207
jbitz@engagepr.com