Zeugma and Roku Demonstrate Premium Internet Video at TelcoTV
SmartVideo Application Ensures Maximum Video Quality, Delivering A Monetizable Internet Video Product to Broadband Service Providers
TELCOTV, NOVEMBER 11, 2008, ANAHEIM, CA—Zeugma Systems, a privately held supplier of open telecommunications solutions, will demonstrate the ability for broadband service providers (BSPs) to deliver movies and TV episodes from Netflix to Roku digital video players with guaranteed quality of service at TelcoTV (Anaheim, California, November 11-13, booth number 841). The demonstration will highlight the ability of the Zeugma Services Node and the Zeugma SmartVideo™ application to dynamically identify Netflix internet video streams, perform connection admission control (CAC), and incrementally allocate the appropriate amount of bandwidth exclusively to that video stream. Together, these capabilities represent the basis of an opt-in premium internet video service that, according to recent surveys by IDC, consumers increasingly desire and are willing to pay for.
BSPs can add the Zeugma Services Node (ZSN), a service delivery router (SDR), to any DSL- or FTTP-based broadband network, thereby facilitating the delivery of enhanced internet services such as gaming, VOIP, corporate VPNs, and, in this case, streaming video. In addition to providing broadband aggregation and subscriber management functions, the ZSN incorporates a fully federated compute grid and the Zeugma Open Application Sandbox (OAS). This construct allows service providers to quickly prototype and deliver revenue-generating new services.
According to Tim Twerdahl, vice president of consumer products for Roku, “There is no question that the Roku digital video player, in conjunction with Zeugma’s ability to ensure video quality, gives broadband service providers an additional product that they can use to increase per-subscriber revenue. This is especially important as we begin to deliver high-definition video over the Internet directly to consumer TVs.”
The TelcoTV demonstration will employ two live video feeds from Netflix, one of which will be protected using the SmartVideo application. Additional load from other services on the broadband network will not cause any impairment to the SmartVideo-enhanced stream. Zeugma will also demonstrate SmartMonitor, an application within the Zeugma Smart Suite that produces quality of experience (QOE) metrics, further illustrating the benefits of the SmartVideo application and assisting with service provider troubleshooting, auditing, and billing.
Added Zeugma vice president of marketing Kevin Walsh, “In many ways this is the last piece of the internet video puzzle. Internet video storefronts, such as Netflix, and digital video players, such as Roku, have done an outstanding job bringing a vast array of video content to consumer televisions. The Zeugma Services Node facilitates this video entertainment model by ensuring that video quality meets subscriber expectations when viewed on large, flat-panel HDTVs.”
While providing added value to IPTV and walled-garden video on demand (VOD) offerings, SmartVideo also gives providers a less expensive but more expansive VOD alternative. Service providers increasingly view walled-garden VOD offerings as expensive to assemble and inherently limited in scope. Internet video is quickly supplanting walled-garden VOD as the go-to source for on-demand video entertainment.
About Zeugma Systems
Zeugma Systems is a privately held telecommunications equipment supplier delivering open solutions that accelerate new service deployment for broadband service providers of all types. The Zeugma Services Node, a service delivery router, uniquely combines massive compute resources with a high-capacity data plane to yield reliable application integration and rapid turn-up of new services together with broadband aggregations and subscriber management. For additional information, please visit www.zeugmasystems.com.
About Roku
Roku is a market leader in innovative applications for digital media. Through its work in both software and hardware, the company develops and sells consumer products and business solutions to bring rich media to the end user. Its products include The Netflix Player by Roku, and the BrightSign line of digital signage controllers. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit: http://www.roku.com.
Contact Information
Jeannette Bitz
Engage PR
510-748-8200 x207
jbitz@engagepr.com